Banner advertising, as the name suggests, is simply placing banners on websites in trying to reach out to more customers. You wish to earn from your blog, but your banner isnt getting enough clicks from it. So, does it mean that it sucks using banners to advertise your business/blog? Absolutely NOT! Let's look at how to use them effectively.
How to Achieve A High CTR(Click-Through-Rates) Of Your Banner Ads
-Using ReversePhsychology
Tell people NOT to click on your banner. Instead, this will prompt them to click on it, this may not always work for people, but it's definitely worth a try.
-Be Creative
You could take ideas from certain succesful banners that achieve high CTRs. Use enhancing colours and font to capture customer's attention.
-Identify Targeted Customer's Needs
This is the most important step of all. You could know all of the techniques of making an attractive banner, but if you arent sure of what YOUR targeted customers are looking for, you cant be getting much hits from your banners, much less earn money from your blog. Thus, find out your customer's need and work on it!
-Keep Your Banner Simple
Provide your targeted customers with what they want in a simple message, dont make it too wordy, people normally wont take long enough to read a banner, if its something they want, they would click on it, vice versa.
-Making your Banners Load quickly
It's hard getting a high CTR from banners, and it would be even harder to achieve sales if your site has a long loading time. Very few customers are willing to wait for it. In order to make your banners load quickly, keep your banner file size low.
-Placing banners on the top/main body of website
Always place banners that you wish to advertise on the top of websites or anywhere near the main body, this is where most readers will pay attention to. Never place it at te bottom of your website, it's really futile to get anyone to bother about your banner.
Conclusion
This guide is not ensured to gurantee success in banner advertising. However, they have been proven to be succesful in helping many publishers to achieve a higher CTRs of their banner ads. So if you have banner ads that isn't achieving a good CTR, you might want try the methods that i've provided. Hope it helps!
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Choosing your keywords
Choose your targeted keywords carefully. Do not only focus on keywords that are very popular in searches, there would be a very tense completition for it and would be hard for you to get a good Page ranking.
Include Keywords inside posts
Always try to include keywords that you want to ranked high for in your posts, identify what your targeted customers are looking for and sum up the post with the needed keywords and whatever information in relevance to what your customers are looking out for.
Content, content and content.
Good content is also another important factor when coming to seo. Most of the times, sites that appear at the tp of the google are those with good content and related keywords relevant to the search. Update your site frequently with such contents to attract more readers to your site.
SEO Link Building Secret
Use the link provided to post your link on blogs that are related to your keyword. This search query with show you blogs with Keyword-luv support. For those who dont know what keyword-luv support is, it is actually a wordpress plugin which helps people to find their relevant blogs that allow them to leave their keyword based comment. Click HERE!
Do Follow/No Follow
This may be new to the new bloggers, but this is VERY IMPORTANT terms that you have to know when you are trying to build backlinks to your site. 'Dofollow is simply asking the spiders to crawl'. 'Nofollow is simply asking the spiders not to crawl'.
Titles
Have you forgetten to include your title tags? Titles impact a big part on google searches, so be sure not to ignore its importance. Include the keywords that you want to rank well on in your searches, also including your own blog names would decrease your chances of getting your keywords ranked, so dont do so.
Conclusion
SEO is important if you want to earn money from your blog. Getting ranked well in SEO for popular searches will help to increase the amount of visitors to your blog, So if you want to earn money from blogging, start working hard on SEO now !
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